Create an Ideal Customer Profile with less effort
Your B2B marketing success hinges on understanding your customers. It allows you to attract and nurture potential customers in a […]
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How AI can help you know your B2B customers better
Artificial intelligence (AI) can help you understand and reach your customers better. AI can help you find out what your
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The power of figures of speech in marketing
Figures of speech in marketing are everywhere, but we rarely reflect over them. All we see is compelling, creative, innovative
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How to make your texts clear and simple – the Feynman Technique
Let’s admit it, most readers will either call your content BS or just simply move on if it doesn’t resonate
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How metaphors in marketing boost engagement and create clarity
The art of persuasion lies not just in words, but in the emotions they evoke and the clarity they provide.
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How to SEO optimize your news headlines
Crafting SEO optimized headlines for your news section that effectively convey the essence of the news items while engaging readers.
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Five tips to avoid jargon and stay original
Avoiding jargon in your writing is one of the best ways of removing any stumbling blocks for your readers. It
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